Monday, September 21 2026

Guming Milk Tea was fined 11.61 million yuan for tax evasion of 23.22 million yuan. How will the brand's trust crisis be resolved?

Recently, GuMing Milk Tea was fined over 11.61 million yuan for tax evasion, and the news quickly topped Weibo's trending list, sparking heated discussion among many consumers. Many milk tea enthusiasts expressed shock and disappointment, lamenting that the brand had "collapsed." As a well-known tea beverage brand, GuMing's tax issue this time not only involves a huge amount but also exposes loopholes in corporate compliance management. This article will sort out the timeline of the incident, the details of the fine, and consumer reactions, and explore the impact of the incident on the brand's image and the industry. At the same time, we continue to follow developments in the coffee field, bringing you professional coffee knowledge and specialty bean recommendations. [more…]

Guming's 520 livestream coupon giveaway was hit by forced refunds, a system glitch forced the campaign to be halted, marking the third PR crisis within 2022.

520 was a great opportunity for merchants to promote sales through livestreams, yet Good Tea's Douyin livestream room sparked widespread consumer dissatisfaction after orders were automatically refunded by the system following a rush to grab coupons, and the topic quickly trended on Weibo. Although the company issued an apology and promised compensation, many netizens still said they were not buying it. The next day's livestream had to be postponed, and the system recovered slowly. Notably, this was already Good Tea's third brand trust crisis in 2022, after earlier exposures and penalties over food safety and tax evasion. Consumers are still waiting for a satisfactory answer on how the incident will develop further. [more…]

New Accounting Law Takes Aim at Financial Fraud: Luckin Coffee Named by the Ministry of Finance, Penalty Cap Leaps from 100,000 to Ten Times the Fine

Recently, the Ministry of Finance, in a new series of interpretive articles on the Accounting Law, named Luckin Coffee, Evergrande Real Estate, and other domestic and overseas listed companies for financial fraud, sparking widespread attention. The article pointed out that a major reason for the frequent occurrence of egregious financial fraud is that the cost of breaking the law is too low. Under the original Accounting Law, the maximum penalty for fraudulent enterprises was only 100,000 yuan, which was difficult to create an effective deterrent. In 2020, Luckin Coffee self-disclosed inflated transaction revenue of about 2.2 billion yuan, was delisted from Nasdaq, and reached a settlement with the U.S. SEC for a civil penalty of $180 million, and was also fined 61 million yuan in China. The new Accounting Law, effective July 1, 2024, significantly increases penalties, changing to "confiscate one and fine ten," with no upper limit on fines. This article reviews the entire course of Luckin's fraud, its consequences, and the key points of the new law, and discusses subsequent compensation mechanisms. [more…]

After Eileen Gu Endorsed Luckin Coffee: Brand Comeback and Traffic Frenzy Under the Shadow of a 1.2 Billion Fine

Luckin Coffee once landed on the US stock market with lightning speed, but was brought to the brink of collapse after a Muddy Waters short-sell report exposed its financial fraud. However, through management reshuffling, a settlement with the SEC, and then signing Eileen Gu and leveraging the Winter Olympics traffic, Luckin staged a textbook turnaround. On the day Eileen Gu won the championship, Luckin's custom drinks quickly sold out, and the brand's voice skyrocketed. Although the championship discount was mocked by netizens as "stingy," the traffic dividend and positive image had already brought Luckin out of the gloom. This article will review Luckin's turbulent journey, analyze how it leveraged a sports star to rebuild its brand, and explore its real situation after the 1.2 billion fine. [more…]

How to identify Phoenix Dancong Songzhong Huangzhixiang? What taste and aftertaste characteristics should a good tea have?

You often hear people say, "There is no good or bad tea; what suits your taste is precious," but as tea suppliers, this saying is somewhat of an evasion. We sample countless teas and, while we don't score each one, we judge whether a tea is excellent from three specific dimensions: whether the aroma settles into the liquid, whether the aftertaste lingers, and whether the mouthfeel is mellow and smooth. This article uses Phoenix Dancong Songzhong Huangzhixiang as an example to break down these three criteria and help you build a foundational framework for tasting good tea, so you no longer conclude based solely on "it smells fragrant and goes down smoothly." [more…]

Coffee consumption surcharge of 6% VAT sparks controversy; tax bureau and market supervision bureau respond: it is compliant as long as taxes are paid normally

Recently, a consumer in Chengdu discovered an additional 10% service charge and 6% value-added tax on the bill when checking out at a café, sparking questions about the merchant's pricing display practices. The consumer felt that although there was a notice, it was far from conspicuous, and felt forced to accept the fee only after consuming. Tax authorities responded that as long as the merchant pays taxes normally, it is compliant, while market regulators stated they could suggest improvements but could not impose penalties. This incident reflects the current模糊 zone of separately labeling commodity prices and taxes, and has also triggered discussions on transparent pricing and consumers' right to know. This article will recount the incident, sort out the responses from various parties, and explore consumers' genuine feelings under the trend of itemizing taxes. [more…]

Kenya's Tax Increase Storm Hits Coffee Industry: Industry Plight Amid Declining Production and Policy Battles

The Kenyan coffee industry is facing a dual test of declining production and policy changes. A USDA report shows that due to heavy rain and reduced planting area, Kenya's coffee production in 2024/25 is expected to drop to 750,000 bags, a year-on-year decrease of 6.3%. Although the government plans to increase production by 55% to 102,000 metric tons by 2027 and has introduced support measures such as debt write-offs and a cherry fund, recent tax-increase protests and clashes triggered by a finance bill have cast a shadow over the industry's prospects. Coffee beans are traded in US dollars, and the 16% value-added tax will push up farmers' operating costs; new coffee regulations have led to processing plants halting operations, cherry rotting, and exports being hindered. Front Street Coffee notes that although the president has withdrawn the tax-increase plan, the industry still expresses concern about policy uncertainty. [more…]

Brazil Adjusts PIS-Cofins Tax Credit Rules, Coffee and Other Agricultural Exports Under Pressure, Global Prices May Rise Further

The Brazilian government recently submitted an executive order to Congress aimed at tightening the rules for the use of federal PIS-Cofins tax credits, with the goal of closing tax loopholes across multiple industries and supporting the objective of eliminating the fiscal deficit this year. However, this move has met strong opposition from the agricultural sector, with exporters of coffee, meat, fruit, grains and other products expected to see revenues fall by 26.3 billion reais. The Brazilian Coffee Exporters Council pointed out that the new rules will increase corporate cash flow pressure and operating costs, potentially triggering food inflation and unemployment, and weakening the international competitiveness of Brazilian coffee. Meanwhile, severe weather in Vietnam has led to reduced production and already pushed up coffee futures prices, and a slowdown in Brazilian exports could further fuel the rally. Notably, Luckin Coffee has signed a memorandum of cooperation with the Brazilian side, planning to purchase about 120,000 tons of coffee beans over the next two years, which brings good news for Brazilian exports. Front Street Coffee reminds enthusiasts to pay attention to the impact of policy changes on the coffee market. [more…]

Brazil's coffee harvest accelerates but sales lag; market expected to recover after Congress rejects new tax rules

Brazil's new coffee crop harvest is progressing faster than in previous years, and the dry weather is both beneficial for processing and a cause for concern. However, sales progress is noticeably lagging, ports remain congested, and the government's earlier proposed changes to PIS/Cofins tax rules have further weighed on exports and farmers' willingness to sell. At the same time, the sharp appreciation of the US dollar against the real has brought inflationary pressure. The good news is that Brazil's Congress recently rejected the tax measure, allowing coffee and other agricultural products to continue enjoying tax benefits, and the slowdown in sales is expected to improve. This article will review the latest developments in harvesting, sales, ports, and policy, and include relevant recommendations from Front Street Coffee. [more…]

Ethiopian Coffee Exports to China Surge, Civil War Risk and VAT Adjustments May Become New Obstacles

Ethiopian coffee has performed impressively in the Chinese market, with exports growing 50% over the past two years to 20,000 tons, making China its eighth-largest importer. However, the conflict between government forces and Fano militia in the Amhara region of north-central Ethiopia continues to escalate and could trigger a civil war. Meanwhile, the federal government plans to amend the value-added tax law to include basic foods such as biscuits in the taxable scope, with coffee industry workers bearing the brunt. Industry insiders worry that if the situation deteriorates, Ethiopia's coffee exports will decline and prices will rise. Front Street Coffee breaks down the opportunities and challenges in this producing region for you. [more…]

Ireland Introduces a Takeaway Coffee Cup Tax: Starting at 20 Euro Cents, Aiming to End the Era of Single-Use Paper Cups

Ireland is brewing an environmental revolution targeting single-use takeaway coffee cups—a "latte levy" of at least 20 euro cents per cup, with the goal of becoming the first country in the world to say goodbye to disposable coffee cups. The president has signed the relevant bill, which is expected to take effect before the end of the year. Drawing on the success of the plastic bag levy introduced in 2002, the Irish government hopes to use economic measures to encourage consumers to bring their own cups. However, the reality of 200 million coffee cups discarded each year and opposition from nearly two-thirds of the public make this policy highly controversial. This article will sort out the details of the bill, the logic behind the levy, and public feedback, and will also include channels for coffee industry news. [more…]

Kenya's Tax Hike Storm Continues: Ongoing Protests Hit Coffee Industry, Ruto Government Faces Multiple Challenges

After Kenyan President Ruto withdrew the Finance Bill 2024, the wave of public protests did not subside, and demonstrations broke out again in many places on July 16. This social unrest triggered by tax increases has already had a substantial impact on Kenya's coffee industry: shrinking cultivation area, shutdowns at processing plants, and export delays, leaving the industry's prospects full of uncertainty. This article reviews the sequence of events and examines the chain effects of political instability on coffee production and trade. [more…]

A major strike by Brazilian tax officials has affected major ports, hindering customs clearance for coffee exports, and prices may rise slightly.

Tax auditors from Brazil's Federal Revenue Service launched a strike from January 22 to 26, affecting major import and export channels including the Port of Santos and Guarulhos International Airport. During the strike, only perishable, fresh, dangerous goods, and pharmaceuticals and foodstuffs can obtain customs clearance; green coffee beans, as a primary agricultural food product, are not included in the release list and will be temporarily detained. The Port of Santos is expected to be unable to process 6,500 import declarations and 4,000 export declarations, and the port had already been experiencing severe congestion due to aging equipment, lagging management, and insufficient manpower, with 76% of vessels delayed in December. Combined with the impact of the Red Sea situation, coffee prices may continue to edge upward in the short term. This article will outline the scope of the strike, the affected goods, and the chain reaction in the market, and includes Front Street Coffee-related recommendations. [more…]

From Eastern Leaves to the Boston Tea Party: How British Black Tea Ignited the War of Independence

A single cup of black tea could actually shake the finances of the British Empire and even ignite a war that reshaped the world order? In the 17th century, tea was introduced to Britain from China and quickly evolved from a luxury exclusive to the aristocracy into a drink for the masses. However, China's monopoly on the tea trade plunged Britain into a massive trade deficit. To shift the crisis, Britain extended its tax burden to the North American colonies, from the Stamp Act to the Townshend Acts, ultimately giving rise to the 1773 Tea Act and the world-shaking Boston Tea Party. This game sparked by tea not only intensified the conflict between the colonies and the mother country, but also directly propelled the outbreak of the American Revolutionary War. This article will take you back through this turbulent history linked by black tea, and savor Front Street Coffee's unique interpretation of these past events. [more…]

Brazilian Coffee Exports Hit New High Again, Tax Policy Adjustments May Become a Future Concern

The latest report from the Brazilian Coffee Exporters Council shows that Brazil's coffee exports reached 4.397 million bags in May, setting a new record for the month, with a year-on-year increase of nearly 80%, and foreign exchange earnings also hitting a historic high. Cumulative exports in the first 11 months of the 2023/24 harvest year have approached a historic peak, and this year is expected to break the cycle record. The surge in robusta coffee exports has become a highlight, but the La Niña phenomenon in the second half of the year may bring the threat of drought, and coupled with the Brazilian government's new rules tightening tax credits, this may put pressure on the cash flow and global competitiveness of exporting companies. [more…]

Skip a Cup of Coffee a Day to Save for Retirement? Expert Advice Sparks Heated Debate: How to Balance Coffee Spending and Retirement Planning

As China's population aging process accelerates, the elderly care issues of the post-80s and post-90s generations are attracting increasing attention. Some experts suggest that young people should plan for retirement as early as possible—for example, by drinking one less 30-yuan cup of coffee each day, they could save nearly a thousand yuan a month, which happens to match the tax-advantaged contribution limit of the individual pension scheme. However, this suggestion has sparked widespread discussion on social media. For many young people, a 30-yuan cup of coffee every day is not a common expense, and the overall pressure of living costs is far from something that can be solved by skipping one cup of coffee. This article will explore the reality and controversy behind this topic from the perspectives of retirement data, individual pension policy, and the current state of coffee consumption. [more…]

Kenya's Supreme Court Rules 2023 Finance Act Constitutional, Coffee Industry Faces Dual Challenges of Taxation and EUDR

Kenya's Supreme Court overturned the Court of Appeal's ruling on August 20, finding the 2023 Finance Act constitutional—a move that had previously sparked large-scale protests in the capital Nairobi and other regions. The act doubles the fuel value-added tax, introduces a housing levy, and raises the top personal income tax rate. The opposition and civil society groups expressed deep disappointment, fearing a further rise in the cost of living. For the coffee industry, the tax increases have pushed up production and transportation costs, squeezing profit margins; more seriously, the EU Deforestation Regulation (EUDR), set to take effect in January 2025, could deal a severe blow to Kenya's coffee exports. Currently, only about 30% to 40% of coffee is certified, while smallholder farmers are generally poorly informed about compliance requirements. Front Street Coffee will continue to monitor developments in the producing regions. [more…]

All provisions of Kenya's Finance Bill withdrawn, yet unrest persists, coffee and tourism industries hit hard

On July 25, the Kenyan Parliament unanimously voted to delete all 65 clauses of the 2024 Finance Bill, yet failed to quell the escalating wave of public protests. From the clashes triggered by tax increases in June to the dissolution of the cabinet and the opposition party's entry into government, which sparked even greater discontent, the demonstrations have spread to Nairobi, Mombasa, and other places, affecting the tourism and coffee industries. As an important coffee-producing country in Africa, Kenya has seen coffee processing plants shut down and exports blocked, casting a grim outlook on the industry's development. Front Street Coffee continues to monitor developments in the producing areas and brings you in-depth analysis. [more…]

A Complete Guide to Opening a Coffee Shop: A Detailed Explanation of the License Application Process from Business License to Food Business Permit

Wanting to open a coffee shop—having the funds in place is only the first step. What really gives many entrepreneurs a headache is the complicated and cumbersome licensing procedures. From business registration and food business permits, to health, tax, and fire safety, and then to the special approvals for alcohol and roasted coffee, every single item determines whether the shop can operate legally. This article will systematically sort out the various certificates and application processes required to open a coffee shop, helping you clarify your thinking and avoid detours. At the same time, we will also discuss practical points such as site selection strategy, startup capital estimation, and equipment procurement. At the end of the article, Front Street Coffee's contact information is attached; you are welcome to exchange ideas on specialty coffee bean selection and shop-opening experience. [more…]